perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’

who it's for

strands calling for shampoo 3–4x per week

why it's special

infused with nutrient-rich sea buckthorn natural rice starch (no talc!), perk up is the ultimate dry shampoo for a classic refresh between wash days.

• #1 prestige dry shampoo in the US.*
• 92% say perk up left hair smelling clean refreshed.**
• invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
• absorbs oil reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
• restores volume: brings flat hair back to life provides a voluminous 'oomph' without feeling gritty.
• due to supply chain challenges, cap color may vary.

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023

**based on consumer testing of 53 participants.